About US

Locally Owned and Operated since 2018

From left to right: Keith Hamer, Mike Brown, Sondra Sjoblom

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Keith Hamer:  "I have lived in the Okanagan my whole life and at 18 years old I got my first job in food service, starting out as a warehouse stock boy. I was then an order selector and a warehouse manager before eventually moving into sales and managing a territory from Oliver to Penticton, Kelowna, and the West Kootenays.

I started Valley Direct in 2018 as I saw an opportunity to bring great quality restaurant products direct to customers with the convenience of door to door delivery. With over 20 years experience in the food service industry I have gained many connections over the years that helped tremendously in the growth of the company in such a short time.

Many of the suppliers we use, I have known for many years and these connections give us the opportunity to be quickly informed on market conditions, have the ability to jump on new products first and take advantage of special deals that we can pass onto our customers.

What sets us apart from large grocery stores is the opportunity we take to educate customers about the quality of our products, where they come from and why different market conditions impact food prices.
I love receiving feedback on what other items you would like to see offered, I am always on the hunt for amazing, new products to bring to your door!"

Mike Brown:  Coming Soon!

Sondra Sjoblom:  I started with Valley when I was 20 years old and have worked in many different areas of the business. My first job was in the warehouse picking and delivering restaurant orders. After a few months I went into sales and managed a territory from Salmon Arm to Penticton.

Over the years, the more I learnt about our products and got to know our customers, it was evident that my ambition and dedication to the company would lead to a long career with Valley.

In the Winter of 2020 after nearly 10 years, I had the opportunity to work in partnership with Keith & Mike and I couldn't be more thrilled. I believe our commitment to service and quality and dedication to sourcing local products has greatly impacted our growth.

I have loved getting to know so many of our suppliers and customers and can’t wait to see how we change and grow in the coming years.